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20 Years of Erdem: London’s Indie Survivor

How designer Erdem Moralioğlu’s label has outlived peers, surviving Brexit and the bankruptcies of Barneys, Matches and Saks with a consistent and soulful signature rooted in a fascination with the feminine, the tension between control and ‘undone-ness’ and an obsession with beauty.
Erdem Moralioglu
Independent label Erdem has stood the test of time, outlasting peers. (Courtesy)

LONDON

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Further Reading

Erdem’s Victorian Cross-Dressers

The extravagant silhouettes, fabrics and decoration edged on costume but the designer managed to find a contemporary relevance in his research.

The Independent State of Erdem

Without external investment, Erdem Moralioglu has steadily built a label with a turnover of $13 million and an aesthetic loved by some of the world’s most elegant women. Now, a collaboration with H&M could get his name in front of a whole legion of new fans.

About the author
Tim Blanks
Tim Blanks

Tim Blanks is Editor-at-Large at The Business of Fashion. He is based in London and covers designers, fashion weeks and fashion’s creative class.

In This Article

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