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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Murky, Expensive World of Longevity, Explained

While there’s no clear consensus on what longevity actually means, companies are cashing in on the ambiguity, profiting from a trend that promises more than it can deliver.
Luxury gym chain Equinox entered the longevity space in 2024, sparking great debate on what longevity means.
Luxury gym chain Equinox entered the longevity space in 2024, sparking great debate on what longevity means. (Equinox)

When high-end gym chain Equinox rolled out its

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The Luxury Gyms Selling a Longer Life

Fitness centres like Equinox, Life Time and Continuum Club are offering exclusive, expensive memberships with perks like biometric data analysis and monthly massages.

About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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