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Agenda-setting intelligence, analysis and advice for the global fashion community.

Drake’s Leaves Its British Preppiness Intact Under New Owner

The 49-year-old menswear brand, known for its exacting preppy aesthetic and English craftsmanship, is now majority-owned by a Danish billionaire. Co-owner and creative director, Michael Hill told BoF that radical change isn’t set to follow.
A collage
Drake's is now majority-owned by venture firm Heartland, which also owns Bestseller and has stakes in Asos and Zalando. (BoF Team)

2026 is ushering in a new era at Drake’s.

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Further Reading

How to Survive Menswear’s Sameness Epidemic

A new transatlantic approach to minimalist tailoring and workwear has swept menswear, buoyed by the rise of buzzy upstarts from Japan, Scandinavia and the US. To outlast a current fixation on a sophisticated, pared-back look, labels are searching for ways to make their clothes stand out.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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