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Reliance Retail Acquires Pahadi Local

India’s largest retailer has acquired Himalayan skincare brand Pahadi Local amid a global surge in demand for Indian beauty and wellness.
Pahadi Local
The brand has gained popularity for its efficacious skincare made from ingredients found in the Himalayas. (Kismet Jewell Nakai)

India’s Reliance Retail announced on Monday it had completed the acquisition of Himalayan skincare brand Pahadi Local. Financial terms were not disclosed.

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