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Can Kim Kardashian Conquer Activewear?

The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.
Kim Kardashian.
Kim Kardashian. (Oliver Hadlee Pearch for BoF)
By
BoF PROFESSIONAL

Kim Kardashian says she has just one regret about NikeSkims: that the “Keeping Up With the Kardashians” cameras weren’t rolling when a delegation from the sportswear giant’s innovation team first flew to California to explore a partnership with her shapewear label Skims.

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About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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