Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Seizing Opportunities in Asia’s ‘Attention Economy’

Fashion has become a key battlefield for South Korean tech giants like KakaoTalk, which global brands Chanel and Swarovski are tapping to reach one of Asia’s most influential and digitally advanced consumer groups.
A model posing for the Lie runway show during the Spring/Summer 2021 edition of Seoul Fashion Week | Source: Getty Images
By
  • Sam Gaskin

SEOUL, South Korea –

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Global Markets
A guide to unlocking opportunity in emerging and frontier fashion markets.

How Oil Shock Fears Are Rippling Through Fashion | The Debrief

This week on The Debrief, BoF’s Shayeza Walid and Cathaleen Chen unpack why the war in Iran and disruption in the Strait of Hormuz matter to fashion — from synthetic fibre costs and factory energy shortages to freight surcharges and weakening consumer confidence.


Oil Shock: What Fashion Needs to Know

Monday’s price spike proved short-lived, but volatile markets, supply disruptions, rising freight costs and shaky consumer confidence have put the global fashion industry on edge.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON